Consor Intellectual Asset Management
Captured within current licensing trends is the use of personality brands, such as celebrities, characters, and athletes. Licensing professionals need to keep on top of the use of the use of these personalities, which is a type of intellectual property referred to as right of publicity. Right of publicity is generally defined as the right of a person to control the commercial exploitation of his or her identity and to prevent its unauthorized commercial use. Each celebrity, athlete, and character is unique, and that uniqueness is valuable.