Achieving Breakthrough Innovation And Adjacent Space Growth Through Collaborative Innovation

Gene Slowinski and Matthew W. Sagal

Gene Slowinski

Rutgers University Business School and Alliance Management Group

Matthew W. Sagal

Alliance Management Group

Collaborative Innovation (CI) enables firms to access resources needed for growth in all three of its forms: incremental growth, breakthrough innovation growth, and adjacent space growth. Collaborative Innovation for incremental growth employs familiar technology in existing market spaces, often using established suppliers and channel partners.

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