In the global marketplace, the imperative to safeguard and strategically manage brands transcends national boundaries. "Brands without Borders" offers a unique opportunity to explore brand protection and management through the lens of international expertise. Join LES USA-Canada as four IP attorneys from Nigeria, Argentina, Switzerland and China deliver insights into the multifaceted challenges of brand security and value from their unique perspectives.
Participants will benefit from a deep dive into the critical aspects of brand protection, including trademark, copyright, and anti-counterfeiting measures, tailored to the specific needs and legal frameworks of different regions. The session aims to equip business leaders, brand managers, and intellectual property professionals with advanced strategies for maintaining brand integrity and value on a global scale.
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