The Licensing Executives Society International (LESI) is an association of 32 national and regional societies, each composed of men and women who have an interest in the transfer of technology, or licensing of intellectual property rights - from technical know how and patented inventions to software, copyright and trademarks.
LESI Annual Meeting 2008
Detailed Calendar of Events
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This article is based on a talk presented at the LES USA & Canada Annual Meeting in Vancouver, Canada, October 15, 2007. The world has changed and relationships today will often count for a lot more than money per se ever will. This is true for Microsoft as well as any other firm. The article describes 10 rules for licensing in this new world.
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