les Nouvelles - June 2013

Plain Packaging: A Growing Threat To Trademark Rights

Carmela Rotundo Zocco

Metroconsult S.r.l.

Plain packaging refers to laws or regulations requiring that cigarettes be sold in standardized packs (also referred to as “generic packaging”) without any stylized trademarks, logos, colors. In lieu of branding information, the packs would be dominated by large health warnings and other legally mandatory information and tax-paid stamps with only a small space reserved for the brand name in a plain uniform typeface. As a result, each cigarette pack would appear exactly the same as every other pack that is legally sold in the market.

Read the Full Article:

Full articles are available only to LESI Members. Please login to view the PDF of this Les Nouvelles Article. 

Not an LESI member? Find out how to join your regional LES society and gain access to all that your LES society and LESI has to offer.

les Nouvelles