Carmela Rotundo Zocco
Plain packaging refers to laws or regulations requiring that cigarettes be sold in standardized packs (also referred to as “generic packaging”) without any stylized trademarks, logos, colors. In lieu of branding information, the packs would be dominated by large health warnings and other legally mandatory information and tax-paid stamps with only a small space reserved for the brand name in a plain uniform typeface. As a result, each cigarette pack would appear exactly the same as every other pack that is legally sold in the market.
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