With commercial success come friends and enemies you didn’t know you had. But everything is relative. Success, failure, friends or enemies depend on who you are (industry, university, start-up) and on your business model. Dealing with software, commercial success comes with a product that contains (embedded) software or with software on a support (memory stick, CD-ROM) to be run on a device. For our purposes, and for reasons explained further, software and the device that runs the software will be assimilated, and considered as our product.
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