Collaborating For Growth: The Novel Cross-Licensing Model That WoodWelding SA Used To Break Into New Markets Globally

By Gerhard Plasonig , Pernilla Kvist, Martina Serafini & Evan LaBuzetta

Gerhard Plasonig

WoodWelding SA

Pernilla (Kvist) Plasonig

WoodWelding SA

Martina Serafini

WoodWelding SA

Evan LaBuzetta

Writling Language Consultants, Ltd.

When Swiss researchers invented a method for using ultrasonic energy to infuse thermoplastics into wood and other porous materials, they found themselves in a challenging business position. The technology created a near-instant, very stable bond that could be used to attach hardware or fuse pieces of an assembly without utilizing adhesives or fasteners. It was an intriguing technology, but it had no clear place in the market.

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