les Nouvelles - March 2006


Licensing As A Sales Process©

David Langiulli

You’re a Salesman and You Didn’t Know It!

The Licensing Executives Society (LES) has a distinguished history of serving professionals in the licensing community for over 40 years. As a member of the Society for a little over 10 years (or half my professional life) I have read nearly all the issues of les Nouvelles, and attended many of the Society’s meetings. In addition to my involvement with LES, I would consider myself a student of the profession, learning new approaches from my colleagues, and building upon an ever-expanding knowledge base.

Read the Full Article:

Full articles are available only to LESI Members. Please login to view the PDF of this Les Nouvelles Article. 

Not an LESI member? Find out how to join your regional LES society and gain access to all that your LES society and LESI has to offer.

les Nouvelles