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les Nouvelles - March 2006


Licensing As A Sales ProcessĀ©

David Langiulli

You’re a Salesman and You Didn’t Know It!

The Licensing Executives Society (LES) has a distinguished history of serving professionals in the licensing community for over 40 years. As a member of the Society for a little over 10 years (or half my professional life) I have read nearly all the issues of les Nouvelles, and attended many of the Society’s meetings. In addition to my involvement with LES, I would consider myself a student of the profession, learning new approaches from my colleagues, and building upon an ever-expanding knowledge base.

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